Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
It is the process of identifying, anticipating, and satisfying customer needs and wants through the creation and delivery of products and services. It encompasses various activities such as market research, product development, promotions, advertising, pricing, and distribution.
Marketing also helps companies create customer relationships, build brand reputation and ultimately drive sales and revenue. It’s a strategic and crucial function that helps companies of all sizes connect with their target audience and achieve business growth.
Marketing should be seen as an ongoing process and not just a one-time initiative or event. It involves continuous research and analysis to stay in tune with the ever-changing needs and wants of your customers or of the market.